The Importance of Implementing a Marcom Strategy for Continuing Education

By |2015-10-22T09:15:00+00:00October 22nd, 2015|Association eLearning Blog, Association Management, Budgets and ROI, Communications, eLearning, Marketing, Project Management, Strategic Planning, Uncategorized|

"What is a marcom strategy and why do I need one for continuing education?" you might ask yourself. Sounds like a buzz word right? Marcom or marketing communications, is the branch of marketing that decides [...]

When Misused Buzzwords Attack

By |2015-09-10T09:15:40+00:00September 10th, 2015|Association eLearning Blog, Association Management, Creative Design, eLearning, Game-based Learning, Gamification, Instructional Design, Member Engagement & Retention, Uncategorized|

Interactive Immersive Innovative/ Creative/ Different Effective Fun All of the above These words get thrown around a lot. Frankly, it troubles me when they’re used incorrectly because it leads to misunderstandings. It’s important to realize [...]

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