It was a bright and glowing computer screen. The reviewer stared at it with wide eyes, frozen in terror. The association had asked for something creative, but this… Cold sweat formed on the reviewer’s brow [...]
"What is a marcom strategy and why do I need one for continuing education?" you might ask yourself. Sounds like a buzz word right? Marcom or marketing communications, is the branch of marketing that decides [...]
For associations, conferences represent a major source of potential revenue. To best realize that revenue, your conference not only has to attract attendees but also retain them year after year. In the simplest terms, you [...]
I worked on a particular course that had it all: pre-work, an individual practice activity, and then a live event assignment that drew on the earlier pieces. The learners demonstrated the skills they were supposed [...]
I heard a quote the other day that really got me thinking. “A three year old is not half a six year old.” The thought being that, on average, at six years old a person [...]
Interactive Immersive Innovative/ Creative/ Different Effective Fun All of the above These words get thrown around a lot. Frankly, it troubles me when they’re used incorrectly because it leads to misunderstandings. It’s important to realize [...]
You've decided that it's time to move your courses online. Membership numbers seem stagnant and renewals are decreasing. As an Education Director, you see the writing on the wall, and have decided that eLearning is [...]
I had a bad user experience (UX) at a dollar store a while back. I’m not talking about customer service, but actual UX design. I swiped my card into the card reader to pay. A [...]
Perhaps the most pervasive myth about education is the ubiquitous "learning styles" myth. A quick Google search will bring up millions of hits. Many of those hits are, tellingly, for websites trying to sell you [...]
“It was too much all at once. I was overwhelmed.” That’s not something you want to see in the feedback for your association’s eLearning. Luckily, there are ways to make eLearning more digestible, regardless of [...]