Interactive Immersive Innovative/ Creative/ Different Effective Fun All of the above These words get thrown around a lot. Frankly, it troubles me when they’re used incorrectly because it leads to misunderstandings. It’s important to realize that these can mean one thing to you and your association and something different to an eLearning vendor or instructional […]
You’ve decided that it’s time to move your courses online. Membership numbers seem stagnant and renewals are decreasing. As an Education Director, you see the writing on the wall, and have decided that eLearning is the answer your association’s needs. But wait…How will you explain eLearning to your Executive Director? If you’re part of a […]
I had a bad user experience (UX) at a dollar store a while back. I’m not talking about customer service, but actual UX design. I swiped my card into the card reader to pay. A prompt told me to click “Enter,” with an arrow pointing at one of the buttons. It’s a good thing I […]
Perhaps the most pervasive myth about education is the ubiquitous “learning styles” myth. A quick Google search will bring up millions of hits. Many of those hits are, tellingly, for websites trying to sell you their “learning styles” program. One of the main reasons the myth is so widespread is because, on the surface, it […]
“It was too much all at once. I was overwhelmed.” That’s not something you want to see in the feedback for your association’s eLearning. Luckily, there are ways to make eLearning more digestible, regardless of the subject matter. Managing content density is the key. What is Density? In essence, density is how much “stuff” is […]
Copywriting is the practice of using written content, both online and in print to market, advertise, raise brand awareness and communicate core brand values. The beauty of copywriting is that it’s written in such a way as to speak to almost any level reader, taking complex products, services, features and benefits, and breaking them down […]
Blended learning is not new to training. Remember the days when you looked forward to field trips to the planetarium, hovering over a formaldehyde preserved frog with your lab team, or seeing the movie version of Lord of the Rings on a Friday afternoon? Yes, you probably do […]
Gamification and game-based learning (sometimes abbreviated GBL) are both hot topics and the terms are often used interchangeably. They’re not the same thing, but a lot of the definitions and explanations that are floating around aren’t very clear. Hopefully this will help: gamification is icing and GBL is cake. Gamification, “Icing” Gamification is primarily used […]
Every week, like clockwork, I get a call from someone who wants me to recommend an LMS for their association or small business. The conversation goes something like this…Typical Phone Call Example If an eLearning Genie would come out of a bottle and grant me four wishes for my LMS buyers, here is what I’d […]
Today, I wanted to talk about a misnomer I hear all the time that drives me up a wall. Negative reinforcement. Many people hear the phrase and picture scenes of scolding and beratement. They believe that since positive reinforcement means rewarding someone then negative reinforcement must mean punishing someone. I’d like to clear this up […]