“Make your audience care.” It’s an often repeated tenet of instructional design and it sounds great in theory. If you can make your audience care about the material they will engage more deeply with the content and retain it longer. Just saying “make your audience care” is not the whole story though. While many designers […]
Some time ago, I was cast as a chorus member in a musical. I could sing and read music, but I didn’t have any experience dancing. So, I was a beginner for one set of skills, but not for the other. Everyone had to learn everything together though, despite the fact that we were at […]
You’re offering courses online. You think the content is relevant. So, where are your learners? Maybe it’s time to assess your eLearning course audience. You might not be familiar with market segmentation or demographic and psychographic research, but without them, chances are your bottom line will suffer. But that’s okay, help has arrived to get […]
In the modern world, clickbait marketing has taken the internet by storm and websites like Buzzfeed are leading the charge. You’ve probably seen their articles with catchy titles like, “20 Reasons the 90’s were Awesome,” or, “10 of the Cutest Cats You’ve Ever Seen (#4 is so cute you’ll want to explode).” You’ve probably clicked […]
You need both. Without content the LMS is an empty cookie jar. It’s pretty looking but frustrating every time you open it. Then again, content without an intuitive platform for delivery is a treasure hunt, often without a treasure map to guide you. But wait, don’t order yet, there’s more. Before EITHER the content or […]
People always want to know how their association could benefit from Learning Management Systems (LMS). To help explain, let me present a little scenario. “Johnson!” Your boss calls to you. (Assuming your last name is Johnson, otherwise insert your name here). “I’ve got some great news! The board loved all the courses we offered at the […]
There is more than one way to look at an object. You can view it from the front or back, close up or far away, and so on. This is also true of eLearning. So, this post is going to consider it from a different perspective. There are nine elements of good instruction you can […]
Then it exploded. By itself, this sentence doesn’t say much. What exploded and was it supposed to? Why did it blow up? Are we talking about a car in an action movie, a firework, or some leftovers that were microwaved for too long? Without context the information is meaningless. eLearning works the same way. Making […]
After your organization decides to increase learning opportunities, there is usually a flurry of activity to roll out some eLearning. Classes are designed, written, and posted. Then the waiting begins. Build it and they will, supposedly, come. Are people signing up? Are they completing the classes? NOW WHAT? With 86 per cent of organizations now […]