Anticipating Risk in Online Learning
So, you’ve decided to embrace online learning at your association. You know what a source of non-dues revenue this can be, and you know how popular eLearning has become in the association space. Well, not [...]
Is It Time to Assess Your eLearning Course Audience?
You’re offering courses online. You think the content is relevant. So, where are your learners? Maybe it’s time to assess your eLearning course audience. You might not be familiar with market segmentation or demographic and [...]
Learning Management Systems and You
People always want to know how their association could benefit from Learning Management Systems (LMS). To help explain, let me present a little scenario. “Johnson!” Your boss calls to you. (Assuming your last name is Johnson, [...]
Getting Started with Online Member Education
Way back when I was just a marketing minion working in development at a nonprofit, I used to attend workshops and classes that would help me learn more about my industry. Although I didn't join [...]
Certificate, Certification, and Credentialing: What’s in a name?
Great news! Your members spoke, you listened, and you’ve finally received approval from your board to explore creation of curriculum to support your members’ ongoing professional education needs. What’s next? You need to decide [...]
Questions to Ask Client References Before Selecting Your LMS
Selecting your LMS can be a very involved process. First you have to understand the requirements of multiple stakeholders. What do the users need? What does the administrator need? What kind of reporting is required [...]
Achieving Learning Flow with Your Online Member Education
Earlier this year, Associations Now wrote an article asking whether “binge learning” will become the new “binge watching.” This references the growing trend among Netflix subscribers who use the on-demand television and movie steaming service [...]
Using PDF Job Aids for Just-in-Time Training
When someone is on the job and needs an answer fast they don’t have time to go through a whole eLearning course. They need an answer they can get to just-in-time. This is where job [...]
The Four Stages of Learning
I recently had an interesting conversation about life and how life lessons occur in stages. We compared it to learning to ride a bike. It was so difficult to learn, yet now you find it [...]
Getting the Board Behind Online Learning Part 2
In a previous blog post I shared my tips for making an initial pitch for online learning to your association’s board of directors. How’d it go? Are you ready to move on to the “exploration [...]