The Importance of Implementing a Marcom Strategy for Continuing Education

By |2015-10-22T09:15:00+00:00October 22nd, 2015|Association eLearning Blog, Association Management, Budgets and ROI, Communications, eLearning, Marketing, Project Management, Strategic Planning, Uncategorized|

"What is a marcom strategy and why do I need one for continuing education?" you might ask yourself. Sounds like a buzz word right? Marcom or marketing communications, is the branch of marketing that decides [...]

Marketing Your Association to Millennials: Make it Social

By |2015-03-26T10:55:12+00:00March 26th, 2015|Association eLearning Blog, Association Management, Communications, eLearning, Marketing, Member Engagement & Retention, Online Communities, Social Media Marketing, Uncategorized|

Years ago, while interning for a social media marketer, I was taught the value of social media to engage and attract business. Today social media marketing has changed from meme generation, to promoted posts and [...]

eLearning for Associations – 5 Tips to Keep Them Coming Back

By |2014-01-28T09:54:58+00:00January 28th, 2014|Association eLearning Blog, Association Management, Creative Design, eLearning, eLearning News, Member Engagement & Retention, Strategic Planning, Uncategorized|

For many of us, education and learning are a passion. There’s a joy in mastering new things and continuing to stay current in our careers. For us, learning is what Maslow described as “self-actualization” and [...]

eLearning Webinar: 6 Steps to Printing Money at Your Association

By |2013-09-12T17:34:30+00:00September 12th, 2013|Association eLearning Blog, Association Management, Budgets and ROI, Communications, eLearning, eLearning News, Learning Management Systems, Marketing, Member Engagement & Retention, Project Management, Social Media Marketing, Strategic Planning, Uncategorized|

Engage With eLearning It’s no secret that associations want higher member retention, increased non-dues revenue, and a unique value-add members can’t get anywhere else. The question is: what’s so sticky that members will renew year after [...]

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