ROI is Key

Many associations have discovered that eLearning is a valuable member benefit and a more efficient and flexible way for members to learn on their schedule. But before an association commits to producing and marketing an eLearning course, it’s important to explore the business case and potential return-on-investment (ROI).

Associations should ask these questions:

•Is there a market for the course?

•What would be a competitive price for the course?

•What is the potential return on investment?

In our latest blog post, we address these very important questions. If your organization is an association, this post can help you learn how to determine when a new course offering makes sense. The post also includes a free ROI Calculator, which you can use to estimate the projected revenue, the investment, and your return over three years. Is the eLearning cost-effective for your association? Find out using the eLearning ROI Calculator.


For more great information, check out our resources page. 

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