You’ve put together a strong course catalog. You determined a marketing budget, and you came up with some great marketing ideas. So, why aren’t your courses selling? Where are the profits? Where’s the return on investment? What went wrong? Don’t panic. Even fancy marketing firms in big cities can sometimes get it wrong. Let’s talk […]
Not so long ago, in a nearby place, someone spent a lot of time leaving notes about the photos in an eLearning storyboard. It turned out that they were just placeholders. The final course was going to use a different set of stock photos. At about the same time, in an equally close place, another […]
Have you ever given up on a web site because you couldn’t find what you needed? Lots of things are said to be about location, location, location. The arrangement of content on a screen is one of them. The layouts and visual hierarchies of your organization’s eLearning courses can either help learners process information or […]
We get songs stuck in our heads all the time. They’re powerful things, as advertisers know well. But have you ever considered using them as part of an eLearning program? Just about anything can be set to a tune and when it’s done well songs can help learners recall information. Frankly, they can be more […]
If you’re new to eLearning or online training, it can seem like you’re wading through alphabet soup with all the various acronyms and terminology used in this industry. SCORM, LMS, AMS, LCMS, API, JITT, what does it all mean?! Grab a spoon, and let’s dig in to the soup, with this eLearning glossary. eLearning-Also referred […]
Baby Boomers instilled the tradition of keeping one’s head down, staying with “the Company” for 20+ years, and collecting a gold watch at the end of their career. But Millennials anticipate collecting many watches much, much earlier. Forbes reports that “91% of Millennials only expect to maintain their current job for 3 years or less,” […]
Chapter 1: The Basics Quality assurance, or QA as it is better known, is a vastly important yet surprisingly under-appreciated aspect of eLearning. Most course creators and teams do a fine job of working out the errors, called “bugs,” prior to delivery. But what good is a course if the learner can’t access it properly […]
“Can someone explain this question to me? I don’t know what it’s asking.” “How am I supposed to know the answer to this? It wasn’t in the lesson.” Your association can have the best course in the world, but if the assessment questions or knowledge checks aren’t written well they can make the whole thing […]
I recently attended the Training 2016 Conference and Expo as an exhibitor. I was able to talk with many training and development representatives from a wide variety of organizations about their LMS needs. During these discussions, I asked, “what aspects or features are you looking for in an LMS? What excites you?” Rather than offer […]