Founded in 1913, The Indiana Association of REALTORS® (IAR) is a professional membership society representing more than 18,000 REALTORS statewide who are involved in virtually all aspects related to the sale, purchase, exchange or lease of real property in Indiana.
When the Indiana Association of REALTORS decided to move into the “education business” in 2010, they knew they would have their work cut out for them. With 33 competitors serving the education needs of real estate agents in their state, and ever-changing regulation and continuing education requirements, they needed a way to create and distribute valuable, relevant, and timely training to members across the state. Traditional instructor-led training meant members would lose valuable time and productivity to attend, while the association incurred costs for the facility, instructor, and materials.
Bright minds converged, and a new business model was born. The association set out to convert their classroom-based 54 hour pre-licensing course into an online, 24/7 accessible course that members could access from anywhere. But that was the easy part. The real challenge would be getting the brokerages to buy into the concept, and help market the association’s course to their employees.
IAR knew that they would need an online course delivery and credentialing system that would enable them to not only integrate with their Association Management System (AMS), iMIS, but also enable them to create individually branded and segmented learning portals for each of the brokerage firms who would help them market and sell their courses statewide. IAR’s search for a Learning Management System (LMS) began with a requirements document outlining their need for a robust platform, which would support multitenancy for their 28 affiliate partners, single sign-on, aggregate course assessments, eCommerce using PayPal’s Pay Flow Pro payment gateway, as well as the ability to sell courses in bulk, and issue activation codes to learners within the system.