The subject line of your email needs to be attention-getting and information rich in order to make sure the recipient reads it and to avoid being sent to the SPAM folder. This video presents the importance of the subject line in emails. Viewers learn how to write good, informative subject lines. Use this video to educate employees how to get better results with their emails by using quality subject lines. This course is part of the Email Matters series. While most of us have figured out how to send and receive emails by now, there are some nuances of this form of communication that are not common sense. These short vignettes demonstrate specific practices for crafting professional and effective business emails. These tips help users create great customer service experiences and build business relationships with colleagues.