Even though email is incredibly convenient, it isn’t always the best choice for communicating with a customer or co-worker. This video explains the differences between synchronous and asynchronous communication. Viewers learn the benefits and drawbacks of each type of communication. Tips and scenarios are given for when each type of communication is appropriate. This course is part of the Email Matters series. While most of us have figured out how to send and receive emails by now, there are some nuances of this form of communication that are not common sense. These short vignettes demonstrate specific practices for crafting professional and effective business emails. These tips help users create great customer service experiences and build business relationships with colleagues.