Getting Started with Online Member Education
Way back when I was just a marketing minion working in development at a nonprofit, I used to attend workshops and classes that would help me learn more about my industry. Although I didn't join [...]
How to Get the Most out of Your LMS Demo
If you’re in the beginning stages of selecting a learning management system (LMS) for your association, you might be feeling overwhelmed by all the choices and information from various vendors. If you’re not prepared to [...]
Bridging the Skills Gap: An Opportunity for Associations
There’s a huge skills gap problem facing our nation today, but this crisis represents an opportunity for associations to reinvent themselves and compete with traditional suppliers of higher education. I was recently asked to present [...]
Measuring Your Association’s eLearning ROI
There is a lot of talk about the return on investment (ROI) of eLearning within the corporate training and development world, but less emphasis is put on this performance indicator in the association space. Still, [...]
Are You Asking the Right Questions at Your Association?
The following is a guest blog post brought to you by Elizabeth Engel of Spark Consulting and Peter Houstle of Mariner Management. Both are well known veterans to the association industry. They have extensive knowledge and experience on what [...]
6 Signs It’s Time to Invest in an LMS
We are currently in the Information Age and have had computer technology at our finger tips for nearly five decades. By now, most organizations have at least experimented with online learning in one way or [...]
Getting Your Association’s Board Behind Online Learning
For many associations and nonprofits, a new eLearning initiative requires approval from their board. Understandably, some association executives have anxiety about the type of resistance they may face when presenting online learning to their board [...]
Project Management on a Shoestring Budget
So, your association has decided to create a new online course. Yay! But whether you’re teaming with an experienced eLearning provider or have decided to go it alone, this may be the first time you’ve [...]
Free Webinar: How to Price Education Products
Pricing is too essential to leave to guesswork. In this session, we look at why you should eschew “downside pricing” (e.g., cost-based approaches) and embrace “upside pricing” that looks at the value you deliver to [...]
Valuing Your Association’s eLearning: Tips for Pricing Membership Education
You’re getting ready to launch a brand new online course or webinar series for your members and there’s just one last thing to do – decide how much you will charge for it. Should you [...]