Anticipating Risk in Online Learning
So, you’ve decided to embrace online learning at your association. You know what a source of non-dues revenue this can be, and you know how popular eLearning has become in the association space. Well, not [...]
Is It Time to Assess Your eLearning Course Audience?
You’re offering courses online. You think the content is relevant. So, where are your learners? Maybe it’s time to assess your eLearning course audience. You might not be familiar with market segmentation or demographic and [...]
Getting Started with Online Member Education
Way back when I was just a marketing minion working in development at a nonprofit, I used to attend workshops and classes that would help me learn more about my industry. Although I didn't join [...]
Certificate, Certification, and Credentialing: What’s in a name?
Great news! Your members spoke, you listened, and you’ve finally received approval from your board to explore creation of curriculum to support your members’ ongoing professional education needs. What’s next? You need to decide [...]
Questions to Ask Client References Before Selecting Your LMS
Selecting your LMS can be a very involved process. First you have to understand the requirements of multiple stakeholders. What do the users need? What does the administrator need? What kind of reporting is required [...]
The Difference Between an LMS and an LCMS
It can be difficult to understand eLearning terms when they’re used interchangeably. Which is which and how do you know when to use them? For example, you’ve likely seen Learning Management Systems (LMS) and Learning [...]
PowerPoint or Prezi: Which is Best for eLearning?
[sg_popup id="8" event="hover"][/sg_popup]The question is becoming more and more common -- “Should I use PowerPoint (PPT) or Prezi?” The two presentation programs share many of the same features, such as the ability to include text, [...]
Putting Members’ Needs First: Working with Subject Matter Experts
Subject Matter Experts (SMEs) may be from Mars, and Instructional Designers may be from Venus … but at the end of the day, your members are the actual center of the universe! The working relationship [...]
4 Tips to Writing eLearning Scripts That Sing
If you’re getting started on a new script for an eLearning course, you probably aren’t planning to create a “musical” experience. But maybe you should. A great song is relatable, the lyrics that get stuck [...]
Tips for Working Successfully with an eLearning Partner
According to the old saying, “it takes a village to raise a child.” Similarly, in eLearning, it takes a team to create a course. You might have a different person in each role or you [...]