Recently, an instructional designer friend of mine asked me, “Should Marketing review eLearning courses and approve them before they are released?” I responded with a, “Yes, but…” There are legitimate reasons Marketing needs to see [...]
You’ve put together a strong course catalog. You determined a marketing budget, and you came up with some great marketing ideas. So, why aren’t your courses selling? Where are the profits? Where’s the return on [...]
Launching your eLearning at your organization can feel like rocket science, one wrong move and BOOM! Don’t let your initiative go up in flames, plot a course for success among the association stars with these [...]
"What is a marcom strategy and why do I need one for continuing education?" you might ask yourself. Sounds like a buzz word right? Marcom or marketing communications, is the branch of marketing that decides [...]
You've decided that it's time to move your courses online. Membership numbers seem stagnant and renewals are decreasing. As an Education Director, you see the writing on the wall, and have decided that eLearning is [...]
You’re offering courses online. You think the content is relevant. So, where are your learners? Maybe it’s time to assess your eLearning course audience. You might not be familiar with market segmentation or demographic and [...]
Years ago, while interning for a social media marketer, I was taught the value of social media to engage and attract business. Today social media marketing has changed from meme generation, to promoted posts and [...]
This is a guest blog post by Meagan Rockett. She is the Director, Client Solutions with Greenfield Services Inc. Partnering with Professional and Trade Associations, Meagan consults and develops programs to move the needle in membership [...]
For many of us, education and learning are a passion. There’s a joy in mastering new things and continuing to stay current in our careers. For us, learning is what Maslow described as “self-actualization” and [...]
Engage With eLearning It’s no secret that associations want higher member retention, increased non-dues revenue, and a unique value-add members can’t get anywhere else. The question is: what’s so sticky that members will renew year after [...]